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Leadership

Five reputational risks and how to plan for them

You can’t avoid scandal, but you can prepare for it. Here’s how to plan for five of the most serious reputational risks to your business.

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Management

Seagull managers: How to regain control of your team

Seagull managers allow situations to spiral out of control before swooping in with superficial or thoughtless solutions and flying off again, leaving the team to clear up the mess.

It’s a management style that causes stress and confusion – and it’s on the increase.

Writing for Forbes, Travis Bradberry explains how to regain control by focusing on what should be your number-one priority: your people.

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Strategy

Create your firm’s future today

What you do today determines your company’s future. The most successful firms learn to detect, analyse and capitalise on the earliest signs of emerging trends.

Writing for Harvard Business Review, Vijay Govindarajan describes how firms can master "planned opportunism" – a systematic process of detecting and interpreting the first signs of future developments in everything from customer behaviour to technology – and use these insights to reimagine your company’s future.

 

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Innovation

An algorithm for business success

Imagine an algorithm that could tell you when your company needs a new business model or when it should enter a new market.

The bad news? It doesn’t exist. The good news? Something almost as significant has emerged.

Entrepreneurship

Pick the perfect customers for your B2B startup

The best way to grow a B2B business is to handpick your ideal customers and call them up, writes Aman Naimat for Entrepreneur.com.

Marketing

Understand what your customers really want

A customer is delighted to discover a new grocery delivery startup. He sends in suggestions he hopes will improve the service. In return he receives a stream of promotional emails. The customer feels ignored and cuts his order.