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How to achieve better results through employee networks

The traditional methods for driving operational excellence in global organisations are not enough, write Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and Robert J. Thomas for MIT Sloan Management Review. They say the most effective organisations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.

The authors observe that chief information officers are being held to increasingly high performance standards in information technology. They are also expected to drive the adoption of innovative technologies that differentiate the organisation from competitors. As they try to address these challenges, they often rely on the same managerial tools used to pursue operational excellence, such as establishing well-defined roles, best practice processes and formal accountability structures. However, the authors claim that the key to delivering both operational excellence and innovation is having networks of informal collaboration.

They say: "Within IT organisations in large global companies, we have seen that innovative solutions often emerge unexpectedly through informal and unplanned interactions between individuals who see problems from different perspectives.

"What's more, successful execution frequently flows from the networks of relationships that help employees handle situations that don't fit cleanly into established processes and structures."

INCREASE EFFICIENCY

The authors insist that CIOs who learn to harness and balance formal and informal structures can create more creative and efficient organisations than those relying primarily on formal mechanisms.

They can work to improve performance in four critical ways: attain benefits of scale through effective global collaboration; drive work force engagement and performance; align collaborations with business partners and external stakeholders; and minimise network inefficiencies and costs.

The authors explain each of these strategies in more detail.

1) Attain benefits of scale through effective global collaboration. IT operations are usually optimised locally rather than globally, which can lead to "tremendous redundancies in expertise, capabilities and technology investments as well as fundamental incompatibilities across geographies".

The authors observe that benefits of scale, such as faster innovation through technology transfer and more access to expertise, require connections across geographies.

GLOBAL SUCCESS

The article offers the example of global agribusiness company Monsanto Co, where senior management evaluated the success of a global team of employees implementing a new global transaction system:

"Many of the team members had previously collaborated with one another, and these prior connections proved invaluable in establishing a foundation of trust that allowed the group to become productive quickly.

"The results were impressive: instead of phasing in the new transaction system as a series of individual projects within each region, the team was able to orchestrate a single global rollout. It was more than a matter of taking advantage of strong internal networks; the team also leveraged an external network of contacts that spanned multiple regions and helped build support for the initiative and drive adoption."

2) Drive work force engagement and performance. IT operations often focus on measurable goals and operating metrics to find out how effectively a process is working. But that detracts attention from aspects that are harder to measure like work practices, collaboration and documentation.

The authors say: "Our approach to improving collaboration effectiveness has been to study the networks of high performers. Across the various research sites, we found that high performers don’t just have networks that are large; the most effective networks connect to people with diverse expertise, from a broad range of functions and across different locations.

"CIOs can leverage these findings through initiatives that help to replicate the networks of high performers through leadership programmes, career management processes, staffing efforts, on-boarding programs and mentoring relationships. Such insights, although frequently role and company-specific, can be helpful to average performers seeking to understand the success of top performers."

3) Align collaborations with business partners and external stakeholders. The article recommends creating a map of ties to key business partners and external stakeholders to show CIOs where units need to invest more or less collaborative time.

MAP READING

In studying the IT function of a major online retailer, the authors traced the average number of employee ties to each business unit, the percentage of ties that were related to problem solving and the degree to which IT employees found the interactions energising.

Those three indicators enabled them to see which business units were engaged in innovative interactions and  which had low-energy information exchanges.

4) Minimise network inefficiencies and costs. IT employees often interact with a large number of colleagues to ensure potential solutions don't create new problems, but these collaborations can be costly or even counterproductive if an excessive number of people are involved in the communication and decision making.

The authors' research shows collaborative demands can be reduced by several different approaches. They explain: "For one manager, the best solution was to insert a new set of managers between himself and his reports, thereby reducing his downward connectivity by 70%… one technical expert was able to reduce his collaborative load by shifting non-technical aspects of his work (such as planning and leading weekly meetings) to others.

"A third employee realised that a good way to eliminate overload was to document his projects thoroughly to ensure that he was not the sole expert."

Source
The Collaborative Organisation: How To Make Employee Networks Really Work
Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and Robert J. Thomas
MIT Sloan Management Review

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