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Entrepreneurship

Whether you're embarking on your first startup or you're an experienced entrepreneur, the knowledge in these articles will help you meet the many exciting challenges of growing your business. We scour the World Wide Web to pull together the best writing from the brightest business minds. 

The top ten mistakes to avoid when setting up an online business

Whatever kind of enterprise you’re launching, an online aspect of your business is essential nowadays. Even if you aren’t actually selling online, a web presence is a must for promoting your company.

As John Rampton points out, writing for Forbes.com, there’s more to going online than just building a website and a social media account.

The common errors made by novice entrepreneurs

Entrepreneurship is a risky business, as most people know. Most entrepreneurs thrive on risk, but it’s a fact that most small businesses fail in their first two years.

As Dana Brownlee points out on Entrepreneur.com, the startups that do survive didn’t rely on passion alone – or luck, for that matter.

The foundations of freelance success

There are popular images of entrepreneurs – such as a startup founder, someone running a franchise or a veteran business owner.

However, one type of entrepreneur not often considered is a freelancer, observes Jon Salm, writing for Entrepreneur.com.

The author shares some tips for entrepreneurs looking to build a freelance career:

How to grow without spending more

There is an expectation of everyone in business to do more with less these days, observes Gregory Kennedy, writing for Entrepreneur.com.

With that in mind, Kennedy offers five tips for growing your business without adding more overhead:

Four fundamentals for marketing a new business

Writing for Inc.com, Jon Miller outlines some marketing priorities to help a new business succeed:

1) Product value. Your product is the “bread and butter of the whole operation”, so you need to be clear about the real value it holds and the true need it solves. Once this value has been defined, you need to articulate it.

Using creativity to help your business stand out from the crowd

Creativity can be the key to catching customers, according to Daigo Smith, co-founder of UK online dating website Loveflutter, writing for The Guardian.

Smith summarises the company’s key learnings from the creative process that brought the site to life and “helped generate the industry buzz seen on both sides of the Atlantic”:

How to establish your startup’s culture

You might assume that, early on, startups don’t have a defined culture – but that’s not the case, according to Sharam Fouladgar-Mercer, writing for Fast Company.

The author insists that the founders probably set the organisation culture from the very beginning, whether defined in a formal company document or not.

FIVE TIPS

The most common public speaking errors and how to avoid them

In business, what you say is important – but how you say it matters just as much. As a leader, the tone, pitch and volume of your delivery when speaking in a professional setting will have a profound effect on how you are perceived by your colleagues.

How to unblock your creativity

Writing for Entrepreneur.com, Lindsay Broder notes that cultivating client relationship and overcoming obstacles requires “tons of creativity”. But business leaders often find themselves in a creative slump.

With that in mind, Broder offers some simple strategies for overcoming creativity blocks:

• Reaquaint yourself with your mission statement.

Seven secrets of super-successful people

Lewis Schiff, author of the book Brilliant People, claims that there are seven key principles of work and wealth-building practised by the super-successful but avoided by ordinary people.

This is what great entrepreneurs don’t do

You need more than just a MacBook and a blog to be an entrepreneur, writes Steve Tobak for Entrepreneur.com. He also points out that just calling yourself a CEO doesn’t make you a leader, either.

The attributes of successful entrepreneurs

Unfortunately, it’s a stark fact of the business world that the majority of startups fail. As Tanya Prive points out, writing for Forbes.com, a new business represents a journey into the unknown, and entrepreneurs need to embrace ambiguity, uncertainty and multiple challenges.

Want to be an entrepreneur? Then stop making these excuses

Many people dream of taking the plunge into entrepreneurship but always find a ready-made excuse as to why they should refrain, observes Jeff Haden, writing for Inc.com.

The author lists some of the most common but spurious reasons that would-be entrepreneurs use to talk themselves out of a life-changing move:

Entrepreneurs need to hone their writing skills – here’s how

Good writing skills can enrich anyone’s life, but are particularly important for entrepreneurs, according to Josh Steimle, writing for Forbes.com.

An entrepreneur's guide to strategic thinking

Michael Kidner, Canterbury, Flowers Gallery

Entrepreneurs often devote a lot of time to their initial business idea, as well as the figures involved. But all too often, little time is afforded to strategic thinking.

This problem can become more acute as the business grows and the leader spends most of his time concerned with the day-to-day running of the company.

The five skills that set true innovators apart

Terry Frost, Suspended Forms, Flowers Gallery

In Harvard Business Review, Jeffrey H. Dyer, Hal B. Gregersen, and Clayton M. Christensen discuss the five "discovery skills" that make true innovators stand out from the crowd.

Is this the age of global entrepreneurship?

Trevor Sutton, 99-3-13, Flowers Gallery

A new breed of ‘global entrepreneur’ has developed, as an increasing number of start-ups are operating across borders, according to Daniel J. Isenberg, writing in Harvard Business Review.

How can entrepreneurs motivate themselves?

Jack Smith, Cascade, Flowers Gallery

Dr Steven Berglas discusses the source of motivation for entrepreneurs on Forbes.com.

The advice Berglass offers to those wishing to tap their inner entrepreneur is: What is it about this world that you want to change?

An entrepreneur's guide to assessing market potential

Eduardo Paolozzi, Flowers Gallery

On Inc.com, Darren Dahl discusses how entrepreneurs can assess the market potential of a new product or service.

How to unleash your inner entrepreneur

On Bloomberg Businessweek, Sharon Nunes urges readers to "unleash their inner entrepreneur", as she shares the lessons she learned while launching a new business unit at IBM.

Entrepreneurism: do you have it?

Just what is an entrepreneur? According to Jeff Stibel, writing for HBR.org, entrepreneurship can be likened to a disease. Explaining his reasoning, he says: "Having it myself, I am not always sure it is a good thing.  That so many people wish to suffer from it just tells me they don't understand it."

Ten things you should do before starting up your start-up

Is your great idea good enough, and can it become profitable and deliver a return on any investments? Although there's no real way of finding out until you try, business website Inc.com offers some start-up preparation tips.

Start-up entrepreneurs: the top ten mistakes to avoid

Writing for the Wall Street Journal's website, Rosalind Resnick, founder and CEO and  Axxess Business Consulting Inc, highlights the mistakes that start-up entrepreneurs make. Resnick admits that "when it comes to starting a successful business, there's no surefire playbook that contains the winning game plan".

Why good communication is an essential aspect of entrepreneurship

Writing for HBR.org, Stever Robbins says it is important for entrepreneurs to develop their communication skills, warning that "silence isn't golden; it's dangerous".

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