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Leadership

How to prepare your company for the future

The successful organisations of the future will be performance-focused, principles-led and purpose-driven.

It is down to you, as leader, to align these three characteristics.

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Management

Future-proof your firm with a skills inventory

Understanding the skills you can draw on within your teams is crucial knowledge.

Start tracking the abilities of your current employees to avoid a skills-gap crisis in the future.

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Strategy

Quit doubling down on a failing strategy

A major cause of company failure is holding on to a strategy that no longer works.

To avoid “escalation of commitment”, learn to let go.

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Innovation

Why you need a plan for augmented reality

Augmented reality is the new digital revolution.

Here’s what it is, what it can do, and how to plan for it.

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Entrepreneurship

Want a leading role with a startup?

If you have the right attitude and qualities, joining an ambitious new business could be just the job.

Here are some questions to ask yourself before you take the plunge into this richly rewarding world.

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Marketing

How to win the marketing battle

Marketers must ditch “best practice” and avoid a predictable approach in order to differentiate their brand from the competition, writes Rory Sutherland for Raconteur.

Most businesses love rules. Follow the rules and you’ll be safe. 

This might work for the accounts department, argues Sutherland, but marketing is different. Successful marketers do not follow rules.

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