A major cause of company failure is holding on to a strategy that no longer works. To avoid “escalation of commitment”, learn to let go.
Home - DO NOT DELETE OR EDIT
Augmented reality (AR) is poised to unleash a new digital industrial revolution. By revolutionising humans’ interaction with data, it will transform the way companies design new products, serve customers, train their workforces, manage production and compete with one another.
Marketers must ditch “best practice” and avoid a predictable approach in order to differentiate their brand from the competition, writes Rory Sutherland for Raconteur.
Most businesses love rules. Follow the rules and you’ll be safe.
This might work for the accounts department, argues Sutherland, but marketing is different. Successful marketers do not follow rules.
Please login or register to continue reading.