Use a corporate brand identity matrix to define your corporate identity, align its elements and harness its strengths.
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Why innovation should never be comfortable
True innovators know that while creativity is play, it’s not a game. Only by embracing the harsh side of innovation can you create the kind of organisation of which Steve Jobs would be proud.
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Leadership
Sell your ideas to everyone
Powerful ways to tailor your message to each of your audiences.
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Management
How to get ahead in retail
With optimal staff levels and increased product knowledge.
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Strategy
12 ways design can boost your business
Use good design practice to increase revenues and shareholder returns.
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Innovation
Why innovation should never be comfortable
True innovators know that while creativity is play, it’s not a game.
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Entrepreneurship
Getting the best lawyer for your startup
Minimise legal bureaucracy and promote nimble growth.
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Marketing
How to define your corporate identity
This brand identity matrix can help you harness your strengths.
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