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A guide to agile marketing

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Companies competing in this era of disruption must adopt agile marketing practices or risk becoming irrelevant, write David Edelman, Jason Heller and Steven Spittaels for McKinsey Insights.

On average internet users decide whether or not to leave a web page after just three seconds’ browsing; the proliferation of information brought on by rapid technological innovation means that being able to get things done quickly has become more important than ever. This is particularly true for marketers. If you want to stay ahead of the pack, take the lead in persuading your company to adopt agile marketing practices.

What is agile marketing?

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Source Article: Agile Marketing: A Step-by-step Guide
Author(s): David Edelman, Jason Heller and Steven Spittaels
Publisher: McKinsey Insights