The key to successful brainstorming is to focus on questions rather than answers, writes Hal Gregersen for Harvard Business Review.
You, like all business leaders, are familiar with brainstorming – freewheeling group sessions in which you and members of your team spitball potential solutions to a problem in the hope of finding the answer you’re looking for. And sometimes you get lucky.
But more often than not, a brainstorming session will become chaotic, unproductive, seemingly endless and energy sapping. Ideas will be jotted down but never acted on.