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A guide to using PR firms for start-ups

a-guide-to-using

On Fast Company, Mark Suster advises entrepreneurs on using PR firms for their start-up companies. He says: "One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm.

"There is obviously no black-or-white answer, but I've tried everything from working with a large international agency, to hiring in-house people to doing it myself."

He gives readers the benefit of his experience with this guide:

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