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A plan for managing the Post-COVID reboot

The end of lockdown will bring a new normal. Here’s how you can prepare for a safe and successful relaunch of economic activity.

As governments in Europe announce plans to end the lockdown, the eagerness to restart and rebuild is understandable – but how do you make sure your restart is a success? Writing for McKinsey Insights, Homayoun Hatami, Sébastien Lacroix and Jean-Christophe Mieszala propose eight key actions for a successful relaunch.


Develop this by country, site, segment, customer and product. This will guide production, supply chain, marketing and sales efforts, and will help determine a recovery timeline for each site. It should have a baseline reopening scenario as well as alternative scenarios covering, in particular, the risk of a new outbreak. The map should focus on:

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Source Article: The Restart
Author(s): Homayoun Hatami, Sébastien Lacroix and Jean-Christophe Mieszala
Publisher: McKinsey Insights