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A strategy for fruitful social media partnerships

Optimise your relationship with your social media partner to maximise the success of your social media campaigns

Social media marketing is booming during the COVID-19 pandemic as companies reach out to their customers. Writing for Harvard Business Review, Torren McCarthy says that if you’re among the quarter of business leaders contracting out your social media campaigns to outside agencies, it’s time to review your strategies and your results.


Spending on social media hit a ten-year high in the first half of 2020, rising 74%, from 13% of marketing budgets in February 2020 to 23% in May 2020, according to The CMO Survey COVID-19 special.

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Source Article: How to Get More from Your Social Media Partner
Author(s): Christine Moorman and Torren McCarthy
Publisher: Harvard Business Review