Going all in on digital can spell trouble if you don’t get it right. Here’s how to avoid some of the common pitfalls.
Ford, GE, Nike, Burberry, P&G and Lego all went big on digital, only for their efforts at transformation to fail – in some cases impacting on stock prices and heralding the early exits of presiding CEOs. But where did they go wrong and how can you avoid making the same mistakes?
Writing for Harvard Business Review, Thomas H Davenport and George Westerman say execs “would be wise to be wary about the siren call of new technological innovation”, and tease out the lessons to be learned from the failure of others.