Programmes to transform your corporate culture can often receive a lukewarm, sceptical welcome from employees. But there are strategies that will encourage them to seize your future vision with enthusiasm, writes Elizabeth Doty for Strategy+Business.
Simply declaring your mission statement is a long way off connecting people to a shared vision of positive cultural change. Taking plenty of time to explain the whys and wherefores of what you want to achieve won’t be enough either, says Doty. The shift needs to be deeper, integrating those values throughout the organisation at a fundamental level.
BREAK THROUGH CYNICISM