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An entrepreneur’s guide to assessing market potential

Eduardo Paolozzi, Flowers Gallery

On Inc.com, Darren Dahl discusses how entrepreneurs can assess the market potential of a new product or service.

As Dahl points out, too many entrepreneurs see their businesses flounder on a loose "build it and they will come" philosophy. He cites a recent Blackbox study which found that many tech start-ups fail because they focus more on the product than on potential customers.

However, Dahl insists there are a number of inexpensive ways entrepreneurs can conduct market research to assess potential demand for products or services.

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