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April 2017

The market is changing and marketers must keep up

Terry Frost

The demographics of the future won’t be the same as those of the past, or even the present

Marketers need to be aware that “older demographics that exist today will be wiped out and new ones will emerge.” The cost of living is rising and consumers are struggling to get on the property ladder. This will impact on the life trajectories of different demographics across the UK.

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Experimentation in the age of superabundant capital

Didier Weemaels

What to do with all that cash stacking up on your balance sheet

Today, financial capital is abundant and cheap. But most of present day leaders cut their teeth under the old rules, in a time when capital was both scarce and expensive. If their business is to thrive in this era of capital superabundance, managers must make the transition from canny investor to robust experimenter.

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What are your choices if you want to invest?

US dollars

If you’re new to investing, there are three main options to consider.

Are you in a position to invest in a startup business? Have you come across a new company that complements your own and needs a cash injection? Maybe your company has reasonably large amounts that can be tied up long-term?

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Why it pays to show you care

Carol Robertson

Making your employees feel they matter is a powerful tool in the corporate world.

When a leader demonstrates concern for the wellbeing of his or her teams it generates a climate of safety and trust that positively impacts on their work.

Fostering a caring attitude can actively encourage an engaged and satisfied team as well as better productivity. But what if it doesn’t come...

Three ways to successfully adopt the ‘servant leader’ approach

John Kirby

Don’t be bossy. Use empathy and humility to create harmonious and thriving working relationships and watch the results.

If you tend to be an authoritarian or micromanager, there’s a good chance you are not getting the most out of your employees. But companies who embrace the servant leadership philosophy report a major impact on staff engagement, as well as the knock-on effect of...

How to make digital and social media work for you

Derek Boshier

Digital and social media hold enormous potential for capturing data on customer behaviour and preferences, but how can marketers untangle and make best use of the key information?

Insights can be drawn from various digital data sources, including social media activity, online searches and even geolocation.

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Beat the digital disruptors with a new approach to growth planning

Patrick Tomasso

In a world where digital disruption is becoming the norm, traditional growth planning will not guarantee sustainable success.

Writing in MIT Sloan Management Review, Didier Bonnet and Pete Maulik propose new approaches to formulating strategies fit for the digital economy.

 

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Why the cloud is good for startups

Melinda Gibson

The cloud is and will continue to be key to the success of startups. Airbnb and Uber would not exist without cloud computing.

“The cost of having to build all of this functionality in-house would have killed their business models before they were even born.”

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Learn to embrace uncertainty

John MacLean

View uncertainty as an opportunity to gain competitive advantage.

When there is market disruption most companies focus on managing the potential negative consequences for their business, with the aim of minimising losses. But when the financial crisis hit in 2008, Hyundai took a different approach; the car manufacturer “leaned into market anxiety”.

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Five ways to manage your emotions at work

Julie Cockburn

How to perform the ‘emotional labour’ of leadership while remaining true to yourself.

We’re all familiar with the ‘service with a smile’ provided by fast food servers, airline crew or nurses. Yet leaders have to perform ‘emotional labour’ too. Motivating or disciplining staff, appearing confident in uncertain times, and controlling personal feelings are all part of our working lives....

Are you a Pioneer, Guardian, Driver or Integrator?

Derek Boshier

Identify different work styles to get the best performance from your teams.

Are you getting the best out of your teams? Many leaders aren’t because they don’t harness their diverse work styles. That means some of the best ideas go unheard and performance suffers.

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Are you trapped in a CEO bubble?

Kleio Gizeli

It’s easy to put yourself in a ‘good news’ cocoon. Get out of the office today and spend more time being wrong, being uncomfortable, and being quiet.

The CEO’s dilemma is that no new course of action can be launched without your say-so – yet your power and privilege insulate you from information that allows you to see threats or opportunities.

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