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Turn your brainstorm into a marathon

brainstorming

Is the best solution still germinating when the average brainstorming session ends? Take more time to let creativity flow.

The long-established brainstorm model puts a group of colleagues together for an intensive hour or two to come up with as many ideas as possible. When embarrassing silences kick in, it’s generally accepted that the well has run dry and the session will fizzle out.

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