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Five breakthrough leadership lessons

John Kirby

Five key leadership behaviours lay behind rare ‘breakthrough’ success in the consumer packaged goods (CPG) business.

‘Breakthroughs’ are products that expand or create new product categories – often required to maintain or grow a company’s market share. In the CPG market, 80% of growth comes from 1% of brands. Breakthrough success is so rare that of 3,500 new brands only 18 made the grade.

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