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Business plans: ten essential ingredients


On Forbes.com, Martin Zwilling outlines a recipe for a great business plan, revealing the ten essential ingredients.

According to the author, investment-grade business plans usually consist of around 20 pages, which should also contain these ten key elements that matter most to business owners and investors…

1. Zwilling insists your business plan should begin by describing a problem your business aims to solve. "Lay it out in terms your mother could understand, and quantify the 'cost of pain' in dollars or time," he says.

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