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Business vision: why you need it – and how to get it


For every business and every manager, there's nearly always a distance between 'where we are' and 'where we want to be'. It's the crucial divide in management, and you won't cross that divide without closing the management gap: that between what needs to be done and actually doing it.

It's a more complex process than it sounds. You must first be sure where you are. Then you choose your destination – your vision. Then you must work out the route, and how to check progress all the way. Then comes the really difficult part: doing it.


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