Can AI make ‘good work’ even better?

AI is a disruptor, changing the labour market in ways that are hard to predict but, used the right way, technology can also make work better.

AI is rapidly disrupting the workplace and labour market but the principles which make work a positive experience remain unchanged. Writing for Strategy+Business, Bhushan Sethi and Carol Stubbings describe the struggle firms face to give staff “good work” as AI advances, and argue that by making more use of technology, they can make jobs more fulfilling for staff, improve employee flexibility and retention rates, and boost performance.

GOOD WORK