Scott Anthony uses Forbes.com to remind us that a surprising number of great companies such as General Electric, IBM, McDonald's and Walt Disney were formed through innovation in times of recession.
In his book The Silver Lining, he argues that the challenging economic climate could be good news for innovation.
In fact, the author believes that abundance is at the heart of many corporate struggles with innovation. But during times of scarcity, says Adams, organisations are forced to focus on creativity and innovation in order to deliver customer value.
Adams asserts that academic and field work over the last 20 years have taken away much of the randomness and companies can now approach innovation in a more confident and disciplined manner.
Source
Innovation During The Great Disruption
Scott Anthony
Forbes.com