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Case study: FWWH agency – a failed double partnership


Everybody makes mistakes. But the biggest mistake of all is failure to learn from error. The lessons of misjudgements, miscalculations and mismanagement teach more than success – if you're prepared to face the realities of failure.

Few deals have failed faster than the double partnership, between two pairs of advertising men, which briefly created an agency called FWWH: what can be learnt from its swift demise?

One of the two leavers, Richard Hall (long-time associate of Richard French), has mercilessly analysed the case. No doubt, the remaining partners, Garry Walton and Phil Wiggins, differ somewhat in their analysis and lessons. But it's only your own soul-searching that ultimately counts.

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