Category: Strategy

Focus on stories – not spreadsheets – to make the most of the big data revolution.

The global economy is coalescing around a few digital superpowers. A winner-take-all world is emerging where economic power is now concentrated in the hands of a few digital “hub firms”.

Here’s how you can push back.

Could an excessive reliance on data analysis be limiting your company’s scope for imagination and innovation?

Management is more than just a science; discover an alternative approach to business strategy.

For continued success in our digitally driven age, your company’s culture needs some close scrutiny.

It’s up to you to take a strong lead rather than hold out for an organic organisational shift.

When you develop new technologies you can never be sure how the market will respond. Yet the future of a given technology is not as unforeseeable as it might seem.

Here's a three-step method to help you anticipate the next development in your industry. This exercise isn’t just for high-tech firms; it’s been used with managers from grocery stores to hospitals.

Five of the ten most valuable companies in the world – Apple, Alphabet, Amazon, Facebook and Microsoft – get much of their worth from their “multisided platforms”.

Writing for Harvard Business Review, Andrei Hagiu and Elizabeth J Altman outline four ways you can turn your products and services into a platform, and examine the strategic advantages and pitfalls of each.

Create customer loyalty by making your products habit-forming rather than innovative.

Marketers spend a lot of time and money trying to make products stand out so they’ll be chosen. But what if novelty has the opposite effect? Writing in Harvard Business Review, A.G. Lafley and Roger L. Martin argue that you should offer customers not the perfect choice but the easy one.