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Could your digital platform thrive?

Tim Lewis

Understanding the networks your digital platform relies on is key to its survival, write Feng Zhu and Marco Iansiti for Harvard Business Review.

Digital platforms and traditional businesses operate in very different ecosystems.

In what Zhu and Iansiti label a “digital network business”, employees are not focused on providing a product or service to customers, as they are in a traditional business. Instead they create and then oversee an automated operation and manage the network it relies on for its success.

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Credits:
Source Article: Why Some Platforms Thrive And Others Don’t
Author(s): Feng Zhu and Marco Iansiti