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December 2016

Avoid the marketing skills gap

pottery

Digital disruption and the rapid pace of change mean no marketer can be an expert in every channel.

Writing for Marketing Week, Jonathan Bacon takes a look at how the rise of personalised marketing and digital channels has left employers facing an increasingly wide skills gap, as they struggle to identify exactly which skills they should be recruiting for.

Do you know the magic formula for launching a startup?

startup

If you’re cooking up a career as an entrepreneur, there are some key ingredients you would be wise to toss in the mix.

“Be ready for the extreme ups and downs, the sleepless nights, the despair, the feeling of being alone, the hope, elation and the excitement.”

Make troubleshooting no problem

It’s likely that you spend a fair proportion of your time problem-solving. What’s the secret to overcoming hurdles swiftly so you can get on with the important stuff?

Whether you are a homegrown startup or a multi-million multinational, obstacles will always be thrown in your path. As you try to concentrate on productivity and innovation, fresh difficulties are always around the corner...

Lead like a warrior for a fighting chance

Business can be a minefield, which is why employing a military mindset can be one of the most effective ways to direct your teams.

Strategies from the battlefield don’t sound like the natural choice for top-level business leaders, but successful companies actually share more common ground than you think with the US Marines Corps.

Delegation, delegation, delegation…

organisation

You might think it’s easier to do everything yourself, but the path to productive leadership demands that you learn how to delegate effectively.

Everyone knows the frustration of having to re-do a task that you assigned to someone else. If it comes back incomplete or full of errors, the temptation is to decide it’s been a waste of your time and theirs. But that doesn’t have to be the...

How to assess, communicate and increase your value

Bernard Cohen

How well does your employer understand your role and the value you bring to your organisation? And do you fully understand it yourself?

Beneath your job description lies a “hidden curriculum of work”, or a “job-within-the-job”. Its unwritten challenges include continuous change management and workplace politics, for example.

A five-step approach to making your reorganisation work

chess

If you’re thinking about embarking on a company reorganisation, it’s worth bearing in mind that 80% of them fail to meet their objectives in the time planned. In fact, 10% of them do significant damage.

“How you go about your reorg is as important as – and sometimes more important than – what you do.”

Here’s a five-step process for getting it right:

Creativity is king

crayons

The noise of modern life can distract marketing teams from creating their best work.

Whether you head up the marketing department for a lean, energetic startup or a powerful blue chip corporation, it is important that your team is consistently creative. There are a number of steps you can take to ensure your team is able to do its best creative work in an “always on” environment.

How to harness the power of transformation

caterpillar

Companies must avoid routine thinking and behaviour and embrace wholesale transformation to ensure they remain at the top of their game.

Your company’s way of doing business might have brought success for 20 years. It might still work today. But routine leads to complacency, and in the world of business, complacency can be deadly.

How to kill bad products

packaging products

When a product fails, should you improve it or kill it? Senior managers are best placed to make the right choice – quickly.

Your engineers and managers work for months, often years, to develop and launch new products. They invest significant resources in research, marketing and distribution. So to see those products go down in flames creates a difficult choice: do you try to improve the...

How to build a winning workplace culture

office

There are many guides to the three, five or seven steps to an ideal culture. But only one golden rule: don’t mess it up.

As a leader, you must watch everything you say and do – because everyone else will, and they’ll put a lot of weight on it. That means it’s easy to mess up a workplace culture – even with the best of intentions.

Improve employee engagement with ‘constructive nonconformity’

Employee engagement is a problem. To fix it, let your workers rebel, break the rules and be themselves.

Throughout our working lives we’re taught to conform. The pressure only grows as we climb the career ladder. Workers and their organisations both pay a price for this: decreased engagement, productivity and innovation.

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