To unleash creative energies, win commitment and improve processes, follow these seven steps of ‘design thinking’.
Occasionally, a new way of organising work leads to extraordinary improvements. Writing for Harvard Business Review, Jeanne Liedtka argues that design thinking has the potential to do the same for innovation that total quality management (TQM) did for manufacturing: unleash people’s creative energies, win their commitment, and improve processes. She sets out a seven-step process to follow.
WHAT IS DESIGN THINKING?