Husband and wife team Andrew and Mary Bragg have written an unusual and highly effective guide to ‘Developing New Business Ideas’. As you would hope, the book is full of unusual and effective approaches. For example, the authors, like most writers on cerebration, tell you about the right brain (intuitive) and left (logical) which determine your thought patterns.
But you really want to develop ‘whole brain thinking’ – and these exercises will help:
Stretching your right brain