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Devise a strategy that puts customers first

Firms that top the Net Promoter customer-satisfaction rankings for three-plus years grow more than twice as fast as their competitors, and deliver shareholder returns two to five times higher over the next decade. 

But despite the fact that winning and keeping customers is the bedrock of all businesses’ success, most firms continue to pursue short-termist strategies which, while they appease investors’ appetites for quick returns, harm the company in the long term.

Writing for Harvard Business Review, Bob Markey explains how to construct a new strategy that puts customer value at the core of everything you do.

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Source Article: Are You Undervaluing Your Customers?
Author(s): Bob Markey
Publisher: Harvard Business Review