To achieve digital transformation success you need to get your middle management on board. Here’s how.
Despite the $3.8 trillion of investment in digital transformation expected for this year, “only half of organisational transformations and 40% of technological transformations achieve their goals”.
Writing for Strategy+Business, Carol Stubbings, Darren Homer, and John Francis explain that, when digital transformation falters, the finger of blame often lingers on middle management. But is this really fair? And if it is, what can we do to energise this vital group of leaders?