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Disruption: exploding the slow-incumbent myth

John McLean

The idea that large companies are slow to innovate is a myth. In fact, they may be too innovative for their own good.

We have all heard of well-established businesses ignoring the potential of new technologies. By the time they take the new technology seriously they have been disrupted by it, and small, fast-moving startups have taken over. This is the way many people believe disruption works.

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