Creative people can detect at an early stage the ‘smell’ of a new idea - this motivates them to pursue and develop that idea.
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Edward de Bono
Interesting evidence about predictions is covered in a book by Philip Tetlock entitled Expert Political Judgment: How good is it? The answer is directly relevant to business management, because fortunes are directly affected by political decisions (and indecisions).
If the benefits of a new idea will start to come through in six years’ time, and the full benefits in 20 years, is that idea likely to be implemented?
Whose business is it in an organization to look for ‘concepts’?
Because concepts can occur to anyone at any time, it is everyone’s business to look for concepts. Like many things that are ‘everyone’s business’, concepts end up by being no one’s business. Of course, corporate strategy teams do a lot of concept thinking.
The use of the Six Hats method is now growing rapidly around the world. Those who have become familiar with the method look back at argument as crude, primitive and ego-driven.
There are some people who always seem to be starting new projects.
These projects are not always very sound and not even particularly creative. The point is that such people seem motivated to be proactive, whereas most people seem to be reactive.
One of the most important weapons in the armoury of the lateral thinker is another invention of Edward de Bono’s - PO.
Challenge is of the essence of lateral thought, and the meaningless word PO is a meaningful way of challenging a statement or idea. Edward’s seminal book on lateral thinking contains the following very useful guide to the grammatical use of PO.
The most important tool any manager has available - and which every manager should use constantly and knowingly - is thought.
Edward de Bono has long been arguing that the traditional modes of thinking are not enough.
The passage below shows you just how valuable his own thinking about thinking has become and why you neglect his teaching at your great peril.