To develop a market-beating strategy, change the dynamics in your strategy room. Here’s how.
Does your strategy planning process begin with months of data mining so you can write market analyses and five-year plans? Too often there’s so much activity, and so little to show for it. Writing for McKinsey Quarterly, Chris Bradley, Martin Hirt and Sven Smit draw on their research and their book, Strategy Beyond the Hockey Stick (Wiley, 2018), to suggest eight shifts to improve your strategy planning and outcomes.
WHAT TO SHIFT