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Email marketing: get the subject line right


On Forbes.com, Kern Lewis shares some tips on marketing for entrepreneurs, as he discusses how to write a compelling email subject line.

The author says the most effective emails are usually "brief, focused and, in some fashion, compelling". However, he adds that "even the most finely crafted missive is only as effective as its subject lines – the teaser (50 characters or less) that convinces a recipient to open the message in the first place".


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