Writing for Inc.com, Tiffany Black asks experts for their tips on making email marketing more effective. The first piece of advice of is: keep it short and simple and don't waste too much time crafting the email.
Tim Watson, operations director at smartFocus Digital, says: "The message needs to be clear and consistent from the subject line to the e-mail headline and skimmable body copy."
Watson adds: "Readers are brutal with deleting e-mail. They are looking for reasons to delete and you have seconds to stop that from happening."