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Email marketing: how to hit the right targets and get a response


Writing for Inc.com, Tiffany Black asks experts for their tips on making email marketing more effective. The first piece of advice of is: keep it short and simple and don't waste too much time crafting the email.

Tim Watson, operations director at smartFocus Digital, says: "The message needs to be clear and consistent from the subject line to the e-mail headline and skimmable body copy."

Watson adds: "Readers are brutal with deleting e-mail. They are looking for reasons to delete and you have seconds to stop that from happening."

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