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February 2017

How loyal customers can grow your business

Lineage by Julie Cockburn

Expensive marketing campaigns might bring you a stream of new customers, but it’s more cost-effective to sustain the loyalty of the ones you already have.

Winning fresh customers might seem the obvious way to expand, but research has shown that purchasers who come back repeatedly can be far more valuable to your business than a one-off customer.

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Three key ways to mastermind digital transformation

Carpet by Scarlett Hooft Graafland

As the digital world romps ahead at incredible speed, leaders need to be sure they harness the best and most relevant developments.

Technological innovations shake up the industrial globe every day. Keeping track of these – and understanding which ones are essential for your organisation – is becoming a priority for most CEOs.

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It’s time to get real about leadership

office

Aspiring slavishly to contemporary ideals is a sure route to failure

Can you tick all the boxes on the popular checklist of attributes for successful leaders? Over the past few decades the qualities prescribed by the corporate training industry have focused on authenticity, trustworthiness, modesty, empathy, emotional intelligence and a desire to serve others – especially your employees...

The most common causes of ethical dilemmas may surprise you

Hypnos III by Glenys Barton

Research reveals only 16% of ethical dilemmas mentioned were due to bribery, corruption or anti-competition issues. So what’s going on?

Most of us won’t be tempted to cook the books, take a bribe or rob our customers. However, research undertaken by McLaverty confirms that “many of us face an endless stream of ethical dilemmas at work”.

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When disaster strikes, good managers diagnose

Eden and The Cloud Chamber by Noel Forster

“What do you do when things in your business go exactly opposite to plan?”

Dealing with things occasionally going wrong is an integral aspect of business management. The trick is to make sure that we don’t repeat our mistakes. Nobody likes to dwell on failure, but as contentious and painful a process as it might be, businesses need to undertake a thorough ‘disaster diagnosis’ before...

If you’re not using street teams, you could be missing a trick

Greenpeace

The world is choking on marketing materials, but a good street team can cut through the clutter like a breath of fresh air.

If you are looking to raise brand awareness, build loyalty and increase sales, you need to utilise the power of human engagement. Interact directly with consumers, enabling them to connect with your brand on a personal level, rather than via a computer screen....

How to get the most out of your staff

Kalen Emsley

If you believe that encouraging people to work more productively is largely a matter of offering cash bonuses, think again. Writing on Quartz, Oliver Staley distills the thoughts of leading behavioural economist Dan Ariely into four key approaches to motivating employees.

How to become a chief executive

Ben Rosett

If becoming a CEO is one of your ambitions, what is the best path to take? Writing on Raconteur, Peter Crush draws from a variety of sources to show how the nature of the job and the criteria for choosing candidates are changing.

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Three ways to fix your inbound marketing strategy

Mathyas Kurmann

Converting leads into sales is becoming increasingly difficult in today’s chaotic digital landscape, writes Brian Hughes for Entrepreneur.

Even for the most seasoned marketing professionals, today’s digital landscape can seem daunting. Multiple marketing channels and constantly changing consumer behaviour and expectations can lead to confusion.

How to keep your customers

Kev Seto

In a world where consumers are continuously bombarded with choice, companies must invest in finding out why they are losing sales and how they can plug the gaps.

Advertising might persuade a customer to consider your brand, but there are several more steps they have to take before they click ‘buy’ on your website or hand over their cash to a member of your in-store sales staff.

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How to protect your stock option in a unicorn startup

Virgin and Unicorn (A Virgin with a Unicorn)

If you work for a unicorn startup, you must consider how potential changes in its capital structure will affect your stock option.

Many employees or prospective employees don’t know everything they need to know about the potential long-term value of their stock options, and do not even attempt to find out. “To bring this home, it’s like negotiating your salary without specifying the...

Three things that make you a great boss

Aatik Tasneem

Share a vision, drive results and help employees achieve their career goals for a happier and more productive workforce.

Most leadership advice is based on anecdotes and common sense. Stanford professor Kathryn Shaw took a different approach: data-driven analysis. She discusses her findings with Beth Rimbet and Steve Hawk in a recent article in Stanford Business, and shares three...

12 ways to manage for trust

John Kirby

Build trusting relationships with your employees to improve productivity, accountability and company performance.

Less than half of lower-level employees trust the companies they work for. And the problem’s getting worse: according to the PwC Annual Global CEO survey, three years ago 37% of CEOs were concerned about a lack of trust in businesses; today, it’s 55%.

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