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Five reputational risks and how to plan for them


You can’t avoid scandal, but you can prepare for it, writes Jack Torrence for Management Today.  

From data breaches to financial scandals and marketing mistakes to losing your CEO, here’s how to plan for five of the most serious reputational risks to your business:

1) Data breach. In September 2015, a London HIV clinic was fined £180,000 after human error caused an email to be sent with more than 700 patient identities.

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