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Five ways to win at digital transformation

The heat is on for businesses that have yet to fully embrace digital models and products, but their odds of success could do with some help, write Jacques Bughin, Jonathan Deakin and Barbara O’Beirne for McKinsey Insights

It’s the top 10% of digitised companies that make up to 80% of their industries’ digital revenues, according to McKinsey research. In addition, a recent survey of some 1,700 top executives reveals that only 55% of digital transformations are likely to match profits expected.

However, having analysed the data, they say it is possible to improve results dramatically if you put the emphasis of your organisation’s transformation on digital enablement and adopt some clear strategies.

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Author(s): Jacques Bughin, Jonathan Deakin, and Barbara O'Beirne
Publisher: McKinsey Insights