Writing for Inc.com, Jon Miller outlines some marketing priorities to help a new business succeed:
1) Product value. Your product is the “bread and butter of the whole operation”, so you need to be clear about the real value it holds and the true need it solves. Once this value has been defined, you need to articulate it.
Also work out how you can clearly differentiate your product from the competitors in the market, and how you can get people’s attention most effectively.