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Get everybody talking about your brand

Julie Cockburn

What people are saying about your brand matters – whether that’s online via social media or offline in face-to-face conversations. Both are of equal importance according to Brad Fay, Ed Keller, Rock Larkin and Koen Pauwels, writing for MIT Sloan Management Review.

They have carried out extensive research into how consumers drive other people’s buying decisions, studying information on more than 500 top international brands across 15 industries – 21 of those particularly closely.

SOCIAL MEDIA vs WORD OF MOUTH

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Credits:
Source Article: Deriving Value From Conversations About Your Brand
Author(s): Brad Fay, Ed Keller, Rick Larkin and Koen Pauwels