Social tools can benefit your business in a number of ways, but if you want your employees to use them effectively you must clearly define their purpose, write Paul Leonardi and Tsedal Neeley for Harvard Business Review.
It’s likely your company is already using social tools – Slack, Yammer, Chatter, Microsoft Teams or JIRA, for example. In a McKinsey Global Institute study of 4,200 companies 72% reported using them. So you are not alone.
But research into why companies use social tools conducted by the authors suggests “few of the rationales were based on a solid business case”.