Realising the need for digital transformation doesn’t mean ditching your company’s long-held values, write George Westerman, Deborah Soule and Anand Eswaran for MIT Sloan Management Review.
There is much to admire about the culture and success of Silicon Valley, and if you want your company to continue to thrive, you must learn from these “born digital” companies. But the key to “digital transformation” is embracing the new without jettisoning everything that’s good about your company today.
Amazon is one of the most admired companies in the world – and there is a lot to learn from the way the tech giant goes about its business. But it has also been criticised in the past for its treatment of its partners and, like fellow digital native Uber, its workers.