Identify a higher purpose and a set of values for your organisation and live them with integrity. You’ll reap rewards in both employee commitment and financial performance.
What is your organisation’s higher purpose? This isn’t simply a mission statement. It explains how the people involved with your organisation are making a difference. It gives them a sense of meaning and draws their support. Writing for Harvard Business Review, Robert E Quinn and Anjan V Thakor argue that an authentic purpose permeates a business – and produces a more engaged, committed workforce.
WHY DOES ORGANISATIONAL PURPOSE MATTER?