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How to build a bionic company
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Developing bundles of products and services and offering them as the perfect solution for any number of different businesses has been an established trend for over half a century.
The winners in retail will be those who best anticipate new consumer habits, and create experiences and offerings that invoke and reinforce them.
Stories are more important than ever in the world of business innovation. Learning how to tell them well, and with an engaging twist, is essential, according to Julian Birkinshaw, writing for McKinsey Insights.