Why are so many companies avoiding the use of social media internally, or failing to make it work effectively within their organisation?
This is a question addressed by Quy Huy and Andrew Shipilov, writing for MIT Sloan Management Review.
They comment: “Many organisations have started using social media (a.k.a. Enterprise 2.0) tools internally to interact with their employees. A number of companies, including Best Buy and Dell, have succeeded in using social media internally to meet important objectives, such as reducing their costs, increasing revenues or stimulating innovation.
“However, many companies have either stayed away from using social media tools internally or failed to see beneficial results from their use within their organisation.”