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How older businesses can embrace digital disruption

Glenys Barton

Many mature larger companies find it challenging to match the pace of young, fresh-faced competitors – particularly those born in the digital age. But it doesn’t have to be that way, write Vedrana Savic, Michael Moore, Babak Moussavi for Ivey Business Journal.

Your organisation’s age can be a great advantage if you harness your rich experience – which will inevitably include crises – and adopt clear tactics that take your firm’s amassed knowledge into account.

If you are a pre-2000 business and you are still in the market, you have already demonstrated great staying power through the digital explosion. 

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Source Article: Being An Old Organization Can Still Be A Good Thing
Author(s): Vedrana Savic, Michael Moore, Babak Moussavi