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How to blend financial and social goals

Glenys Barton

The politics surrounding issues like growing inequality and impending climate disaster means firms are under pressure to demonstrate genuine social responsibility.

US outdoor-clothing manufacturer Patagonia initially pursued profit but later sought to incorporate social responsibility into its business model. Bangladeshi microlender Grameen Bank began as a social enterprise but needed to make money to survive.

How do you fuse the profit motive with social responsibility without going bust or leaving yourself open to the kind of internal conflict that tears firms apart and brings decision making to a standstill?

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Credits:
Source Article: The Dual Purpose Playbook
Author(s): Julie Battilana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey