According to a McKinsey survey, 94% of executives are dissatisfied with their firm’s innovation performance. Writing for Harvard Business Review, Scott D Anthony, Paul Cobban, Rahul Nair and Natalie Painchaud say it’s because they’ve failed to address a huge underlying obstacle: the day-to-day routines and rituals that stifle innovation.
Drawing on the behavioural-change literature and their experience of working with dozens of global companies, they’ve devised a practical way to break bad habits that squelch innovation and develop new ones that inspire it. It involves setting up interventions called BEANs – an acronym that stands for behaviour enablers, artefacts, and nudges.
Innovation isn’t mere inventiveness. It’s not restricted to engineers and scientists, or to new-product development. Innovation can be a big breakthrough, but it can also be an everyday improvement that makes the complicated simpler or the expensive more affordable.