Want to set up a behavioural science team, or ‘nudge unit’? Ask yourself these six questions first.
Writing for McKinsey Quarterly, Anna Güntner, Konstantin Lucks and Julia Sperling-Magro say if you’re thinking about setting up a behavioural science team – or ‘nudge unit’ – you need to ask yourself some tough questions to make a success of it. These include what it should do, where it should sit, how you’ll know it’s succeeding – and whether you’re ready for the ethical tensions it may raise.
THE VALUE OF BEHAVIOURAL SCIENCE