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How to convince investors your start-up is on the road to success


Martin Zwilling of Forbes.com provides entrepreneurs with a ten-point guide to measuring the progress of their start-up, revealing the signs that are likely to impress financial backers.

He insists that the smarter investors will look for these ten signs of "tangible progress" which "will keep you going the extra miles until your new venture really gains traction".

The first sign to tick on the list is: a documented business plan. Zwilling says: "It's hard to build a business without a plan… If you don't have a plan, get to work – or risk not raising a cent."

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