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How to defend your company’s reputation


Leslie Gaines-Ross uses Harvard Business Review to highlight the issue of companies' reputations coming under attack from "small-scale adversaries in command of a surprisingly potent new-media and social network arsenal: blogs, tweets, text messages, online petitions, Facebook protest sites, and digital videos".

Gaines-Ross points out that a single, highly motivated critic with a personal computer can do significant damage to huge companies.

The author insists the following strategies can apply to the defence of corporate reputations:

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