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How to develop a bespoke digital strategy

analytics

For your company to succeed you must develop a bespoke digital strategy to complement its unique selling proposition (USP), write Jeanne W. Ross, Ina M. Sebastian and Cynthia M. Beath for MIT Sloan Management Review.

A clear digital strategy is vital to provide direction and enable you to manage your company’s digital efforts, track their progress and, if necessary, change course.

There are two types of digital strategy: a customer engagement strategy and a digitised solutions strategy. It is down to you to choose the strategy that fits with your company’s capabilities, MO and strategic goals.

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Credits:
Source Article: How To Develop A Great Digital Strategy
Author(s): Jeanne W. Ross, Ina M. Sebastian and Cynthia M. Beath