How to engage with startups in emerging markets

For many multinationals, working with innovative startups in emerging markets is an appealing prospect – yet it comes with challenges. These strategies will help you succeed.

Many multinational companies are engaging with startups. But how should they do so in emerging markets, given the special constraints and opportunities of these settings? Writing for MIT Sloan Management Review, Shameen Prashantham and George S Yip identify four key factors – and four corresponding strategies to address them – that will help such partnerships succeed.

THE CHALLENGE OF PARTNERING WITH STARTUPS